Customized Author Platform Services
Most publishing houses today spend less and less on marketing – particularly for authors that do not have a history of strong sales with previous titles – and are seeking authors who possess a significant ability to market their own works. Lafayette and Greene will assess your professional online presence, from the structure and content of your website, to the integration of your various social media platforms with an eye to enhancing online discoverability of your creative works and to present a positive, professional front. Whether the goal is attracting a literary agent or publisher, or marketing your work, a strong author platform is essential.
If you are self-publishing, you are concerned not only with establishing and building an author platform to enhance your authorial brand and build awareness of your publications, but also to actively sell copies of your creative work. Authors who are also active sellers of their own works will need to build and nourish an online community that drives consumers directly to point of sale locations. Lafayette and Greene will examine your professional online presence, from the structure and content of your website, to the integration of your various social media platforms, with a focus on driving traffic to points of sale of your creative work.
You provide the content and visuals, and Lafayette & Greene will create a polished website, optimized for desktop, iPad, and smartphone browsing, complete with an extensive social media platform seamlessly integrated into your website. We will work with you to add desired extras, such as shopping cart capability, newsletter integration, and landing pages for email campaigns. Lafayette & Greene will create a professional website customized to meet your specific needs with seamlessly integrated social media accounts ready to go.