Significance of Good Cover Designs
Whether you are a small publishing house or self-publishing your work and seeking cover design support, Lafayette & Greene has solutions for you. A cover can get lost among the millions in the marketplace, and when seen online or in a bookstore it will be compared to other covers around it. The old adage ‘You can’t judge a book by its cover’ simply doesn’t hold in the publishing world. Covers are the first impression of a work and are critically judged by distributors, booksellers, retailers and most importantly customers. A cover should stand out for the right reasons: it is visual attractive and professional. There are also practicalities for retailers and norms that demonstrate professionalism to consider in design. Is the line spacing and font used throughout the cover appropriate, where should certain items be placed? Do-it-yourself software limits the final result, advanced graphics software packages are expensive, and do you or your staff have the skills to bring your creative vision to fruition.
At Lafayette & Greene, we work closely to help each client achieve their creative vision. If you have a properly licensed artwork or photographs you envision as part of the cover design we will work with it in the overall design. Do your images or photographs need edited? Other items to include are synopses, an author biography, and possibly review quotes. Each of these should be copy edited to ensure clarity and a professional appearance. It is also necessary to obtain an ISBN and UPC, placed on the cover, in order to sell your work. Book printers, and online publishers, often have templates for the various cover styles whether they be paperback, French flaps, or hardback with a dust jacket. We can help ensure your files are properly formatted and give you the result desired. With competition for sales greater than ever, ensuring a quality cover is critical.