Lafayette & Greene Services for Small Businesses:
Marketing for small businesses might involve many different channels and platforms, and incorporate both digital and print collateral. Small businesses have limited time and resources and need to ensure that their marketing dollars are wisely and judiciously spent. It is critical that businesses have a presence on platforms where their customer demographics are most readily found, and that content across social media platforms seamlessly supports and enhances the brand of the business, and, ultimately, drives sales for that business. Lafayette & Greene advocate individually tailored, strategic marketing with a focus on analytics to ensure that the marketing dollars are effective in driving brand awareness and increasing traffic to the small business’s website. Every business is unique, and the most effective mechanisms in reaching their customers will also be unique. Lafayette & Greene will work with your small business to become well-versed in your growth objectives, and provide detailed strategic marketing plans to efficiently and effectively engage your customer base.
You provide the content and visuals, and Lafayette & Greene will create a polished website, optimized for desktop, iPad, and smartphone browsing, complete with an extensive social media platform seamlessly integrated into your website. We will work with you to add desired extras, such as shopping cart capability, newsletter integration, and landing pages for email campaigns. Lafayette & Greene will create a professional website customized to meet your specific needs with seamlessly integrated social media accounts ready to go.
Media enhances your marketing efforts and Lafayette & Greene can support your company in developing images, sale sheets, press releases, logos, and images for social media appearance. Whether you need banners for LinkedIn, Facebook, Twitter, etc. or edited images to post on social media, we can produce customized images for your use. A company’s website is its main advertisement and where most customers evaluate your company; having attractive banners, images, and logos is critical for achieving a professional appearance. Your logos and images need to integrate seamlessly into your print media outlets such as advertisements and brochures. Many companies benefit from having professional-looking press releases, as well as sharp and authoritative sale sheets. Lafayette & Greene has the experience and capabilities to take your ideas and images, combine them with custom graphics, and build your media library for social media and your website.